In today’s discussion, I’m going to unveil a crucial concept that may reshape your perspective and lead you toward a new direction. It’s essential to understand that two distinct categories of businessmen emerged after the COVID-19 pandemic. The first category comprises traditional businessmen who continue to operate in a conventional manner, while the second category consists of digital businessmen. The choice of which category you belong to is entirely up to you.
What sets the top 1% of successful individuals apart is their continuous pursuit of innovation and adaptation to new trends. They are the trend catchers, always on the lookout for what’s new in the market. In contrast, traditionalists stick to their orthodox ways, resisting change. It’s important to recognize that the only constant in life is change itself. Everything evolves, and adaptation is vital for survival in the business world.
Now, let’s dive deeper into the digital realm. Regardless of the business you’re in, clients are the lifeblood of your enterprise. No customers mean no profits. So, the question arises: how do you attract and retain clients? Traditionally, businesses set up physical shops, displayed signs, and relied on foot traffic. However, some forward-thinkers have transitioned to the digital landscape, recognizing that customers exist beyond the boundaries of a physical store.
Take Amazon, for example. They realized that customers’ needs span the entire country. Why limit your reach to a single shop in one location when you can serve customers nationwide? By embracing the digital world, businesses can reach a broader audience and cater to the needs of a vast customer base. This shift from the traditional to the digital realm is what separates the top 1% from the rest.
Today, I’m going to delve into a topic that offers profound benefits for your business: the concept of generating clients and profits automatically. This is a critical aspect that often eludes the 1% of successful individuals, and understanding it is crucial.
In a post-lockdown world, we’ve witnessed a significant shift in the way business is conducted. The COVID-19 pandemic has left a lasting impact on many, altering the business landscape. However, some people still cling to the belief that things will return to the way they were. The reality is that change is the only constant. It’s essential to adapt to this change if you want to thrive.
One of the most noticeable changes is the reluctance to meet strangers face-to-face. The fear of the virus has prompted people to think twice about going out and meeting new individuals. The pandemic has fundamentally shifted our psychology, making us wary of physical interactions and the potential for infection. As a result, people are avoiding in-person meetings, which has significant implications for businesses, particularly those reliant on sales that traditionally involve face-to-face interactions.
To address this evolving landscape, it’s crucial to consider how to reach your potential clients when they’re avoiding in-person meetings. Let’s take my early career as an example. I began my journey in the world of network marketing, building a successful team, and earning a spot on a prestigious international tour in my first year. I recall visiting Greece and representing India in the company I worked for. I was the youngest from India to go on that tour, and I received plenty of praise for my achievements.
However, it was during that trip that I experienced a powerful revelation. While I was considered a top achiever in India, I met individuals from over 100 countries during the tour. They hailed from diverse places like Japan, Italy, Germany, the USA, and more. It was a humbling experience because I realized that what I considered a significant success in India was only a small fraction of the global landscape. I met people earning 20 lakh rupees a month, 50 lakh rupees a month, 1 crore rupees a month, 2 crore rupees a month, and even more than 5 crore rupees a month.
This eye-opening encounter made me recognize the vastness of the world and the boundless potential that exists beyond our immediate environment. It taught me that, in the grand scheme of things, I was a “frog in the well,” thinking that I had reached the pinnacle of success when, in reality, there was an entire world of opportunity and achievement out there.
Prospecting and approaching clients in the digital age have evolved significantly, and mastering the art of sales generation is essential. Digital marketing has become a common skill, but the true game-changer is understanding how to generate sales automatically.
One key concept that goes beyond digital marketing is funnel creation. A sales funnel is an online mechanism where leads enter, and through this funnel, sales are generated. Initially, leads are not clients; they are potential customers. The funnel is designed to guide them through a series of steps, ultimately converting them into paying clients. Funnels come in various forms, and they serve as a vital tool for client conversion.
For instance, the webinar funnel is a powerful example. In this approach, leads are invited to attend a webinar, which can be free or paid. The real magic happens during and after the webinar through upselling. Upselling involves offering a product or service after providing something valuable in the webinar. This strategy is widely employed across various industries, including network marketing.
In network marketing, where advertising on platforms like Instagram and Facebook can be challenging due to ad rejection, webinars can be a game-changer. Many network marketers conduct daily webinars, and they can be of two types: live webinars and auto webinars. Live webinars require significant energy and effort, while auto webinars are pre-recorded but give the impression of a live presentation. The advantage of live webinars is that they often lead to higher conversion rates as they create a more engaging and interactive experience.
In the context of network marketing, these pre-recorded webinars can be a powerful tool to reach potential clients through platforms like Instagram. The combination of a well-crafted ad campaign, auto webinars, and strategic upselling can drive sales and expand your network marketing business.
In the digital age, after running advertisements, leads come in automatically, and the process can be further streamlined. The power of webinars lies in their ability to be recorded once and then set to play automatically, even giving the illusion of a live presentation. After the webinar, an autoresponder can be set up to manage the leads that come in. Now, here’s where things get intriguing.
Many may be concerned about the cost of sending emails, much like sending SMS messages. But there’s a system that allows you to send unlimited emails to your leads for free. Yes, you read that right – no charges for sending emails. It’s a system worth understanding and integrating into your digital marketing strategy.
The essence of these systems, including funnel creation and chatbot technology, is to automate your business processes. Funnel creation involves creating a mechanism where leads enter, and the system guides them towards becoming clients. There are various types of funnels, including webinar funnels, Instagram funnels, Facebook funnels, and YouTube funnels, which can be leveraged to convert leads into clients automatically.
But the journey doesn’t stop at funnel creation. The next challenge is engaging with those leads effectively. With the rise of digital communication, 100 people approaching you every hour is not uncommon. However, the system for managing these interactions is essential. This is where chatbot technology comes into play. Chatbots can engage with potential clients via platforms like Facebook Messenger, Instagram, and WhatsApp when you’re not available, ensuring that conversions happen and ultimately leading to sales.
These technologies have the power to transform your business into a well-oiled, automated machine. The goal is to work smarter, not harder, and this is precisely what modern businesses are doing. The digital landscape offers endless opportunities to reach and engage potential clients, and mastering these technologies is becoming a distinguishing factor for those who succeed in the digital age.
While I’ve briefly touched on these concepts, it’s important to recognize that mastering them takes time and practice. Practical demonstrations and hands-on experience are crucial to fully understanding how these systems work. The transition to automated business processes is the trend of our times, offering business owners the freedom to enjoy their lives while their business operates efficiently in the background.
The difference between traditional and digital business approaches is striking. In network marketing and various other industries, traditional methods involve physically meeting people, limiting your interactions to a handful of individuals each day. On the contrary, digital strategies enable you to engage with a vast number of potential clients. You can connect with hundreds of people in an hour, transcending geographical boundaries. The scope is virtually unlimited.
In any business, clients are essential for growth. Leveraging digital tools such as funnels and chatbot technology opens up new avenues for generating sales. With a well-structured funnel, information about your business is accessible to potential clients, and sales can occur seamlessly. Chatbot technology allows you to interact with and engage potential clients effectively.
The shift from traditional to digital methods can drastically enhance your business. If someone traditionally earned 1 lakh rupees a month before the lockdown, they would need to adapt to the digital realm for their business to remain effective. Digital income, on the other hand, can increase significantly. Those who grasp the prevailing trends can attract larger audiences. Today, one can connect with not just a few clients but hundreds or even thousands at once. The potential client base extends far beyond one’s immediate surroundings.
Learning these digital tools is an investment in your future. If you can operate a smartphone and have basic literacy skills, you can master funnel creation, chatbot technology, and other digital marketing tools. These technologies offer a tremendous advantage in the modern business landscape.
By embracing digital strategies, you gain a considerable edge. While many in India may take years to adopt these technologies, you can position yourself five years ahead of the curve. If you’re in network marketing, you can achieve a significant leap in your business by learning and applying these digital tools today. It’s an opportunity to stay ahead and elevate your business to new heights.