Pushkar Raj Thakur, a prominent figure in the network marketing industry, introduces a groundbreaking technique that only a rare few are privy to. This advanced approach challenges conventional methods by enabling individuals to recruit potential members before even presenting the full network marketing plan. How is this possible, you may wonder?
Pushkar’s expertise lies in human psychology, which he skillfully integrates with business development, network marketing, sales, marketing, and advertising. This unique blend of knowledge positions him as a pioneer in the field. His mission is to equip his audience with a competitive advantage, making them true professionals in network marketing.
The concept of “finishing before starting” revolves around understanding human psychology. When we make purchasing decisions, we often form our opinions before being presented with the facts. For instance, when you visit a car showroom, you’ve likely already decided whether you want to buy a car before the salesperson delves into the features.
The four-step formula leverages this psychological insight. By applying this formula in your network marketing endeavors, you can persuade potential recruits to join your team even before unveiling the full business plan.
This formula acknowledges that in network marketing, success hinges more on understanding human psychology than on the details of the business itself. When dealing with people, you must comprehend their psychology to effectively connect with them and persuade them to join your network.
In a sales process, there’s a psychological battle between the customer and the salesperson. The customer seeks excuses and reasons to decline the offer, while the salesperson strives to find the right words to close the deal. The pressure intensifies from both sides.
The salesperson employs high-pressure tactics, listing reasons, benefits, and incentives to make the sale. Simultaneously, the customer is evaluating how to politely decline. Pushkar’s four-step formula equips network marketers with the power to effectively navigate this psychological battlefield, ultimately leading to the expansion of their teams.
During a recent visit to the airport, I had the opportunity to witness a fascinating interaction at a shoe showroom. Armed with a master’s degree in psychology, I couldn’t help but analyze the situation. There was a customer who, from my observation, seemed unlikely to make a purchase. He appeared to be in the store merely to pass the time before his flight.
As I browsed the store for my own needs, I kept a watchful eye on this particular customer. He was trying on various shoes, inspecting their fit and comfort. It was evident that he was there to have some fun while waiting for his flight. He raised concerns about the fit, mentioning issues with the size, heel height, and color of the shoes. After a brief evaluation, he politely declined the salesperson’s pitch and left the store.
What struck me most was the salesperson’s approach. He tried to entice the customer with various reasons to make the purchase. He emphasized that these shoes had just arrived, were unique, and couldn’t be found elsewhere. He also highlighted the manufacturing date and the exclusivity of the product. However, the customer had his mind set on politely refusing and walked away.
This situation could have unfolded differently if the salesperson had been equipped with the four-step formula mentioned earlier. The key insight of this formula is that people often make a decision to buy before they even hear a full presentation. They require specific information to solidify their decision.
The first step of the formula involves stating that most people join or buy a product or service immediately when they discover that it offers a compelling benefit. By using the phrase “most people,” you tap into the desire to follow the majority. For instance, if you’re selling shoes, you might say, “Most people buy these shoes as soon as they discover that everyone will notice them due to their unique design, not available in the market.”
The second step is about addressing the prospect’s most burning question: “How much will it cost?” This question lingers in the minds of potential customers after a presentation. This is where you need to provide clear information about the cost, ensuring transparency and trust in the process.
In the world of sales and network marketing, the question of cost or investment often looms large in the minds of prospects. It’s a critical factor that can make or break a deal. Many salespeople make the mistake of waiting until the end of a presentation to reveal the price, and this can create anxiety and resistance in the potential customer.
However, Pushkar Raj Thakur’s four-step formula advocates a different approach, one that helps alleviate this tension. It’s all about providing transparency from the beginning. Step one focuses on highlighting the benefits and creating a desire for the product or opportunity. You start by saying something like, “Most of the people join our ABC company immediately because, after joining, their income increases from the first month.”
Once you’ve ignited interest and desire, it’s time for step two, where you reveal the price upfront. You boldly state the cost, leaving no room for ambiguity. For instance, you might say, “And why not join this business? The investment is only 20,000 rupees.” This upfront disclosure serves to eliminate the anxiety and guesswork related to the price.
The genius of this approach lies in step three. Rather than leaving the prospect to ponder reasons for refusal, you take on the role of a psychologist. In the third step, you explain why most people do not join. By providing clear, pre-emptive reasons, you disarm the prospect’s resistance. You might say, “But sir, I’ll tell you why most people do not join our business. There are two main reasons. First, some people don’t fully understand our business model, and second, they may not have the 20,000 rupees available immediately.”
By presenting these reasons upfront, you give the prospect a sense of control and understanding. Now, if they’re inclined to decline, they can simply choose one of the reasons you’ve provided. It’s a strategic move that takes the pressure off them and keeps the conversation open.
A four-step formula for effective sales and network marketing isn’t just a technique; it’s a strategic approach rooted in psychology and human behavior. This method transforms the typical high-pressure sales dynamic into a more transparent, comfortable, and trust-building process.
The first step is about tapping into our innate desire to be part of the majority. By stating that “most people join our ABC company immediately because, after joining, their income will increase from the first month,” you create a sense of belonging. Prospects naturally want to align themselves with the majority, and this statement subtly guides them in that direction.
Step two, crucially, addresses the prospect’s most burning question: the cost. It provides an upfront, transparent response that eliminates the guesswork and anxiety. For instance, you might assert, “And why not join this business? The investment is only 20,000 rupees.” By doing this, you remove the cloud of uncertainty that often hovers over prospects.
Step three is a masterstroke in disarmament. Instead of leaving the prospect to find reasons to refuse, you assume the role of a psychologist. By explaining that people typically don’t join due to a lack of understanding or immediate funds, you preemptively address their concerns. You might say, “But sir, I’ll tell you why most people do not join our business. There are two main reasons. First, some people don’t fully understand our business model, and second, they may not have the 20,000 rupees available immediately.” This approach empowers the prospect and makes the decision-making process smoother.
Finally, the fourth step is the pièce de résistance. Here, you shift the decision-making power to the prospect, saying, “Sir, I am going to give you the facts, and in the end, it will be your choice whether you want to join or not.” By making this declaration, you establish yourself as an honest, straightforward professional, not a pushy salesperson.
The psychological advantages of this approach are manifold. Firstly, it capitalizes on our natural inclination to align with the majority, making prospects more inclined to consider joining or buying. Secondly, by providing the cost upfront, you relieve the pressure that often builds as prospects anxiously await the price. This, in turn, fosters trust.
Thirdly, this formula builds trust and confidence in the prospect. By stating that the decision is entirely up to them, you establish yourself as an honest and trustworthy professional, not a typical high-pressure salesman. This engenders a sense of partnership and openness.
The fourth advantage is that this approach helps the prospect deal with any potential sticker shock. By learning the price upfront, they can assess throughout the presentation whether the product or opportunity is indeed worth the cost.
Lastly, this low-pressure approach allows prospects to enter the presentation with a clearer mindset. They’re not waiting for that high-pressure pitch at the end, and they can evaluate the information objectively.
In the first step, you utilize the power of your innate desire to align with the majority. You state, “Most of the people join our ABC company immediately because, after joining, their income will increase from the first month.” This statement triggers the prospect’s inclination to be part of the majority, subtly encouraging them to consider joining or making a purchase.
Step two tackles the elephant in the room—the price. By disclosing the cost upfront, you alleviate the anxiety and guesswork prospects often face. You might assert, “And why not join this business? The investment is only 20,000 rupees.” This upfront pricing transparency lays the foundation for trust.
In step three, you take on the role of a psychologist. Instead of leaving the prospect to ponder reasons for refusal, you provide two common reasons for not joining. For example, you might say, “But sir, I’ll tell you why most people do not join our business. There are two main reasons. First, some people don’t fully understand our business model, and second, they may not have the 20,000 rupees available immediately.” This approach empowers the prospect and makes the decision-making process smoother.
The fourth step is where the magic happens. By telling the prospect that the decision to join or purchase is entirely up to them, you establish yourself as an honest, transparent professional rather than a high-pressure salesperson. You say, “Sir, I am going to give you the facts, and in the end, it will be your choice whether you want to join or not.” This approach builds trust and ensures that the decision is made with confidence.
The psychological benefits of this low-pressure approach are manifold. Firstly, it leverages our natural inclination to align with the majority, making prospects more inclined to consider joining or buying. Secondly, it relieves the pressure associated with the price question, fostering trust and transparency.
Thirdly, this formula builds trust and confidence by letting the prospect decide, positioning you as an honest and trustworthy professional. This engenders a sense of partnership and openness.
The fourth benefit is that the upfront disclosure allows prospects to enter the presentation with a clearer mindset. They’re not anxiously waiting for a high-pressure pitch at the end, and they can evaluate the information objectively.
Finally, this approach can help prospects deal with any potential sticker shock. By learning the price upfront, they can assess throughout the presentation whether the product or opportunity is worth the cost.
The key to this formula is clarity, transparency, and psychology. By providing prospects with the information they need upfront, you relieve the pressure associated with making a decision. You state, “I am going to give you all the facts and information step by step, and in the end, sir, your decision will be whether you want to join us or not.” This approach empowers the prospect to make their own choice without feeling pressured.
By choosing to apply this formula in your daily network marketing efforts, you can witness remarkable results. It’s about simplifying the process and using the right words to convey your message effectively.
However, the true power of this formula lies in its uniqueness. It combines elements of business development, human psychology, sales, marketing, and network marketing. This combination is something you won’t find anywhere else. The “Bang On in Network Marketing” training course, which incorporates this formula, offers a comprehensive and step-by-step approach to help you succeed in network marketing.
In a world where you can either wander aimlessly, gathering information from various sources without a clear path, or choose the structured and practical approach, the latter is the wiser choice. Learning and implementing a step-by-step strategy is key to achieving success in network marketing. This course is a unique opportunity to gain insights that are not provided by most network marketing companies.